Skills

swift.ui

E Commerce Demo Website

Junior Level App Development

Tools used Xcode

Website Development

Tools used

Booking App for iOS/iPadOS

Digital Marketing

Tools used

Digital Marketing & Google Ads Campaigns

• Campaign Example: Ran a Google Ads campaign targeting Pakistan with a sample budget of $600.

• Targeting Strategy:

  • Initially targeted all of Pakistan to see the overall audience reach.

  • Can narrow down to specific cities, e.g., Karachi.

  • Can further refine to neighborhoods like DHA Phase V to optimize budget and reach the most relevant audience.

• Results Insights:

  • Clicks, impressions, and engagement by age and gender.

  • Efficient use of budget through location and demographic targeting.

  • Insights used to improve future campaigns.

This demonstrates my ability to plan, execute, and analyze paid campaigns, and optimize targeting to achieve maximum results with minimal budget.

Certifications

Diploma in AI for Business/Office Productivity (IoBM)

Photography Core Course (Eden College)

BeaconFest 3.0 Cricket Tournament (CHAMPIONS)

7th Students Olympic (Cricket) Gold Medal

Coding and Programming (Eden College )

APSSMUN (Delegate)

Beaconhouse Sports Fest (CHAMPIONS)

Indus Hospital (Blood Donor)

Eden College (Internship) Counselling and MEDIA Department