Skills

swift.ui

E Commerce Demo Website

Junior Level App Development

Tools used Xcode

Website Development

Tools used

Booking App for iOS/iPadOS

Digital Marketing

Tools used

Digital Marketing & Google Ads Campaigns

• Campaign Example: Ran a Google Ads campaign targeting Pakistan with a sample budget of $600.

• Targeting Strategy:

  • Initially targeted all of Pakistan to see the overall audience reach.

  • Can narrow down to specific cities, e.g., Karachi.

  • Can further refine to neighborhoods like DHA Phase V to optimize budget and reach the most relevant audience.

• Results Insights:

  • Clicks, impressions, and engagement by age and gender.

  • Efficient use of budget through location and demographic targeting.

  • Insights used to improve future campaigns.

This demonstrates my ability to plan, execute, and analyze paid campaigns, and optimize targeting to achieve maximum results with minimal budget.